Podcast Episode #280: How to Find Out Where Your Target Audience is Hanging Out with Brian and Bill of As Told By

11-29-2022

 

Video Marketing to Your Target Audience

What to know what Brian and Bill say are the top mistakes people make when trying to find out their target audience?

1. Putting one message across all platforms
2. Not actually knowing who their target audience is

Let's unpack these…

Putting One Message across All Platforms

Why is this an issue? Every platform is unique with a specific purpose.

LinkedIn is used for business. Facebook is a social platform. Instagram is visual and requires beautiful images. Etc.

You must know what each platform exists for and you must be able to show up on that platform as such.

One-sized fits all doesn't work for social media. Not if you want to rise above the noise and get noticed.

Not Knowing Your Audience

We must actually know who our audience is. And sorry, it can't just be millennials or Gen Z.

We have to get more specific than that.

What are the psychographics within the age group that you're trying to reach? What makes them tick? What do they like, dislike?

No longer than we attempt to market all things to all people.

If we want to rise above the noise on social media, again, we must know exactly who we're talking to, what they like, dislike and where they're going to be.

 

Favorite Quote from this Episode

• ‘The decision making about whether or not you should use video is over. The question now becomes if you want to do video well or not.”

Key Takeaways

• It's not just about identifying an age demographic that you want to target. You also need to know the psychographics within that demographic that you're trying to reach.
• Don't be trying to send one message across all platforms. You must know how each platform works and how people engage on it.

Meet Brian & Bill

As Told By is a video marketing agency started by Bill Grant from Cinema Couture and Brian Arnold from Coldwell Banker of the Carolinas. They came together in 2019 with a mission of not only making great videos for clients but helping them figure out what to do with those videos once they're finished. They call themselves the marketing director's secret weapon. The goal is to work within existing marketing teams to help get the most out of great videos. Prominent clients include Capgemini, United Way of the Midlands, The Salvation Army, Heathwood Hall and the University of South Carolina to name a few.

If you found today's episode helpful, I'd love to know! Send me an email to heather@sweetteasocialmarketing.com OR find me on LinkedIn and tell me what you thought of today's episode.

 

 

 

 

 

 

 

 

 

 

 

 

Connect with Bill & Brian:

Website :  www.astoldbyagency.com
Facebook : www.facebook.com/astoldbyagency
TikTok : @astoldbyagency
IG : @astoldbyagency
Podcast on YouTube : As Told By

 

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