Podcast Episode #275: 3 Things to Ensure Your Marketing Efforts are Paying Off

10-25-2022

 

Marketing Tips to Ensure Your Efforts are Paying Off

I graduated high school in 1993. At that point, email was just becoming more popular.

Many business and marketing tools have some and gone during those almost 30 years.

In my opinion, I don't believe it matters too much which marketing avenue you choose.

I believe what does matter is that you are marketing in a way that allows your ideal clients to hear from you and know about you.

Here are 3 things you can be doing to ensure your marketing efforts are paying off :

1. Allow yourself to be open : as I said, marketing trends and platforms come and go. What worked at one point may not be what's working now. And that's okay! As business owners, we must be willing to adjust and change.
2. Be willing to spend time testing : When trying something new, it's always important to spend time testing it out. Determine if a new strategy is actually working. Please don't just do it and hope for the best or assume it's going to work for you because it worked for Joe Business Owner down the street.
3. Pay attention : one way you can pay attention is by knowing the data and the analytics of your marketing efforts. With some methods this maybe harder to do than others but here's one way you can do that: look back over the last 6 months and determine which products / services you have sold the most of. Then determine how those clients came to know about you or what made them choose you and your products. You can also ask those who made purchases how they found out about you or what prompted them to make a purchase.

So, be open and be paying attention to what's happening with your marketing efforts. You may be surprised by what brings people your way.

If you found today's episode helpful, I'd love to know! Send me an email to heather@sweetteasocialmarketing.com OR find me on LinkedIn and tell me what you thought of today's episode.

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