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sweetteasocialmarketing / May 31, 2022

Here’s Why You Don’t Have to Niche Down Like Everyone Else Does in Your Business

Podcast Episode #254: Here's Why You Don't Have to Niche Down Like Everyone Else Does in Your Business

05-31-2022

business niche

 

Finding Your Business Niche

We certainly do not lack knowledge and advice when it comes to business. You don't have to look too far to find insight into what has worked for other business owners to find their niche, scale up and grow their business, hit 6-figures, etc.

The idea of ‘finding our niche' is not a new concept and it certainly is an important aspect to having a successful business. Knowing who are you there to help, how you help them and the desired transformation they will get based on what you do is key.

However…as someone who is a Spirit-led believer, I've come to learn that my process or way that I get to the desired outcome is often very different than the conventional wisdom.

I've had to learn to get comfortable with doing things differently than others. (If you want to hear more about that specific thing – head over to this podcast episode with Kevin Felder.)

What I've learned over the years is that it often doesn't matter how you get to the desired outcome just as long as you have vision and focus on where you're going.

The thing is, God wants us to have a relationship with Him. He wants us to come to Him with these details in our lives that we need help and wisdom with. Your business isn't any different!

So while I fully believe in learning from others and using the pieces that will work for you, at the end of the day, I want to pursue God and His wisdom. And, I want to be okay with it looking different.

Connect with me:

Facebook : https://www.facebook.com/SweetTeaSocialMarketing/
LinkedIn : https://www.linkedin.com/in/heatherheuman
Twitter : https://twitter.com/heatherheuman
Instagram : https://www.instagram.com/heatherheuman/
Website URL : https://www.sweetteasocialmarketing.com

 

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Filed Under: Blog Tagged With: Christian Business Owner, christian business women, Christian CEO, christian women leaders, Heather Heuman, secret to success in social media, social media marketing, sweet tea social marketing, Women in Business

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