Podcast Episode #232: 7 Mistakes to Stop Making ASAP on Instagram
12-28-2021
Instagram Mistakes to Stop Making in 2022
If Instagram is on your radar for leveraging in your marketing in 2022, this podcast episode is for you.
In my experience, we can become so focused on the deeper marketing strategies that we often overlook the EASY things we can do (and stop doing) right now that can have an impact on our social media efforts.
Here are seven mistakes you can stop making RIGHT NOW on Instagram that will have a dramatic effect on your Instagram presence:
Mistake #1 : Don't like 50 posts at one time on someone's page, particularly if you're new to that person. A general rule of thumb is to avoid any thing that could feel creepy or crazy on the internet. This would be one of those things.
What to do instead : Engage but don't spam. Let all your engagement be genuine. Consider the phrase, ‘Slow and steady wins the race.' This is a great approach rather than mass amounts at one time.
Mistake #2 : Having information missing from your bio. Ask yourself this: ‘Does my bio easily tell others what I do?'. If the answer is no, go fix it right now. This is the EASIEST but often most overlooked way for people to know who you are, what you do and make a decision on whether or not to follow you.
What to do instead : have information in your bio that tells people who you are, what you do and how they can find out more about you
Mistake #3 : Not having a good profile picture. You do not need to have an over-the-top professional picture but if you're picture doesn't accurately represent who you are or what your business does, this could turn people away by causing confusion.
What to do instead : ensure your profile picture accurately represents your brand. If you are your brand, make sure your photo has good lighting and showcases who you are. Please do not have an image that is blurry.
Mistake #4 : Focusing only on the news feed. This is so 2014. In 2022, there are many other features to Instagram where you could find increased engagement that you would be missing out on if you were to only be focusing on the news feed.
What to do instead : consider utilizing Stories, Reels, IG Live and DMS to engage with your audience
Mistake #5 : Prioritizing esthetic over content subject. I'm here to tell you that your Instagram account does not need to look like it came out of Vogue magazine.
What to do instead : Focus your efforts on the depth of content rather than what looks pretty
Mistake #6 : Lack of excellent value
What to do instead : Show up with content that makes your audience smarter. Let them know you have something to say that will benefit them.
Mistake #7 : Making every post about you
What do to instead : Have your content be focused on your audience being better equipped to know what to do, not only focused on you.
I'm a stronger believer in, ‘When you know better, do better.'. So let this podcast episode serve as a you knowing better how to utilize Instagram in 2022.
If you found this podcast episode helpful, let me know! Send me an email at heather@sweetteasocialmarketing.com!
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