Podcast Episode #265: NFT's, Web 3.0 & The Metaverse – A Fascinating Glimpse of the Advancement and Shift in Marketing
08-16-2022
Do you know about Web 3.0? NFT's? Metaverse?
Ok, I'm excited for you to hear this episode. Now, I know that the title will automatically turn some people off. But I want to ask you to remain curious and open as Lauren shares with us this fascinating advancement of technology and marketing.
Technology is moving at an incredible rate and it's important that when we need to pivot and shift that we're ready and not trying to play catch up.
We're moving from a world where companies are exploiting the user (having us use their products and then they use our info and data) to having the users be a part of the brands, the community in a way that is transparent and gives ownership.
Doesn't that actually sound really life-giving and a shift we would all want to see?
So, this might all sound overwhelming but I want to say this…
You don't need to put all your eggs in one basket. There's not a need for you to go full in on the Metaverse and Web 3.0 at this point. Continue to utilize and put effort into what you are currently doing, but stay curious. One approach could look like applying 5-10% of your assets (which in business is your time) to learning and utilizing Web 3.0, so that, when it's more widely accepted and used you're ahead of the curve.
If you're looking to get your feet wet into these topics and ideas, here are some great places to start :
- Coinbase
- Coinbase provides educational videos that can help you get started in the cryptocurrency space.
- Digital Gold book
- Infinite Machine book
Meet Lauren
Lauren has 15+ years media, advertising, technology, and executive experience with the world’s leading platforms including Facebook (Meta), Roblox, VEVO, and Viacom. Currently, she is the Chief Revenue Officer at permission.io, the leading provider of permission-based, Web3 advertising and the world's first crypto rewards DSP. Prior to that, she ran her own tech platform and consulting business, where she led business leaders and organizations through global growth and transformation.
In addition to her passion for business and innovation, she embodies a mindset of lifelong learning and growth. Lauren loves to be in nature and to live life filled with enthusiasm. She is a champion for diversity in business and 4x Ironman triathlete.
Connect with Lauren
Website : Laurengriewski.com
LinkedIn : linkedin.com/in/laurengriewski
Instagram : @laurengriewski
Twitter : @laurengriewski
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