The Opportunity Small Business has to Generate Leads and Stand Out with Content Marketing - Sweet Tea Social Marketing with Heather Heuman

Podcast Episode #154: The Opportunity Small Business has to Generate Leads and Stand Out with Content Marketing w/ Andy Crestodina

06-23-2020

I loved having the chance to sit and talk with Andy and I think you will get great value out of this podcast episode too!

During this conversation with Andy Crestodina of Orbit Solutions Media, we had the chance to discuss the following:
Generating Leads vs. The Sale
Best practices for lead generation with content marketing
Whether B2B and B2C need to have different strategies
& More!

I reference his book during this episode several times. If you want to get your own copy, you can do so by clicking here: >> https://www.amazon.com/Content-Chemistry-Illustrated-Handbook-Marketing/dp/0988336499/ref=dp_ob_title_bk

Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media, an award-winning 40-person digital agency in Chicago.

Over the past 20 years, Andy has provided digital marketing advice to 1000+ businesses. He speaks at national marketing conferences and writes for big marketing blogs. He’s also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.

Andy has written 400+ of articles on content strategy, search engine optimization, influencer marketing, conversion and Analytics.

Top 10 Online Marketing Experts to Watch, Forbes
Top 50 Marketing Influencer, Entrepreneur Magazine
Top 20 Content Marketing Thought Leaders, Alexa
Top 25 Content Marketers, Buzzsumo
Top 100 Digital Marketers, Brand 24
Top 10 Social Media Influencers to Watch, Social Media Explorer
Top 50 Content Marketing Influencers to Follow, Outbrain
Top 15 Growth Marketing Speakers, Read Write
3x Inc 5000 Winner