How Content Marketing Can Grow Your Business with Marcus Sheridan of The Sales Lion - Sweet Tea Social Marketing with Heather Heuman

Podcast Episode #17: How Content Marketing Can Grow Your Business with Marcus Sheridan of The Sales Lion

9-12-2017

By the year 2019, 80% of all content we consume will be video or visual content. At least, that's what Marcus Sheridan of the Sales Lion shares with us in this week's podcast episode.

Do you believe that statistic? Are you using video in your content marketing strategy?

In this episode, Marcus shares with us about good content marketing, being the best teacher at what you do and the beauty of video.

Called a “web marketing guru” by the New York Times, the story of how Marcus Sheridan was able to save his swimming pool company, River Pools, from the economic crash of 2008 has been featured in multiple books, publications, and stories around the world—and is also the inspiration for his newest book, “They Ask, You Answer,” which was dubbed the #1 marketing book to read in 2017 by Mashable. Known for his incredibly unique ability to engage live audiences, Sheridan has become a highly sought after global speaker and consultant in the digital sales and marketing space, working with hundreds of business and brands alike to become the most trusted voice of their industry while navigating the ultra-fast rate of change occurring within consumers and buyers today.

A quick glimpse from my interview with Marcus:

[clickToTweet tweet=”‘Content marketing: your company's ability to be the best teacher at what you do both on and offline.' @thesaleslion” quote=”‘Content marketing: your company's ability to be the best teacher at what you do both on and offline.'”]

[clickToTweet tweet=”‘The beauty of video is that our potential clients can see, hear and know us long before we know them.' @thesaleslion” quote=”‘The beauty of video is that our potential clients can see, hear and know us long before we know them.'”]