Podcast Episode #29: The Real ROI of Your Time and Effort in Social Media with D.P. Knudten
Are you ever finding yourself asking ‘Am I getting any ROI from social media? If so, you aren’t alone. But the truth of the matter is there are several things you need to take into consideration when it comes to your outlook on social media.
In this episode of the ‘Business, Jesus and Sweet Tea’ podcast D.P. Knudten shares some great insight he has on the topic, plus shares some key takeaways from his new book written along with Spencer X. Smith.
D.P. Knudten is the Chief Collaborator at his business COLLABORATOR creative, located in Madison, Wisconsin
A 25-year veteran adman, D.P. has worked on some of the biggest—and smallest—brands in the business including Coca-Cola, The Athlete’s Foot, ClosetMaid and Georgia-Pacific. A writer by trade, he enjoys playing in the intersection between the visual and the verbal, and using his NonFiction Branding™ approach to move people, and product, for companies throughout the U.S. He is also the co-author of (pronounced rah-TOE-ma) ROTOMA —The ROI of Social Media ‘Top of Mind’ which is available right now at Amazon.com or rotomathebook.com
Oh, and you’ll want to listen out to hear what Ann Handley had to say about his book!
A quick glimpse from my interview with D.P.:'You don't have to do everything, just start somewhere.' @dpknudten @heatherheuman #BusinessJesusSweetTeaClick To Tweet 'Before you start spending $, know what you're saying and who you're saying it to.' @dpknudten #BusinessJesusSweetTeaClick To Tweet
If you are on Twitter, let D.P. know that you enjoyed his interview!
Offer from D.P.:
You can pick up a copy of ROTOMA—The ROI of Social Media ‘Top of Mind’ at Amazon.com or get autographed copies direct from the authors at rotomathebook.com. And when you join D.P.’s email list at collaboratorcreative.com/contact, you’ll receive a link to a series of ROTOMA companion worksheets for FREE.
Connect with D.P.:
ROTOMA website: www.rotomathebook.com
Follow on Facebook/Twitter//Instagram: @dpknudten
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